Matched, not mass-mailed
Briefs come to you when your audience genuinely fits. Poor matches never reach your inbox.
Brand deals that fit — and actually pay.
Every creator in our network sits in our database as an AI embedding: niche, audience, engagement quality, content style. When a brand brief matches your profile, you hear from us with a real budget attached. It costs you nothing, ever.
How this works from your side
You join once and give us a real picture of what you make and who watches it. That profile becomes an embedding — a numeric fingerprint of your niche, your audience and your style — and it sits in the database permanently.
When a brand sends us a brief, it gets embedded the same way and matched against every creator we have. If you come up, a human reviews the fit and then contacts you with the campaign, the deliverables and the budget. You are not applying to anything repeatedly. You are in the pool, and the pool gets searched every time a brief lands.
What we actually do for you
The unglamorous parts. We negotiate your rate — upward, because our fee comes from the brand side and a higher creator rate does not cost us anything. We get deliverables and usage rights written down before you shoot, so nobody discovers three months later that a brand has been running your face as an ad.
We agree payment terms in advance and chase them. We push back on briefs that ask for unreasonable revision counts or perpetual worldwide rights for a single-post fee. And when a campaign goes well, the engine surfaces you first for that brand's next one.
What we will not do
- Send you exposure-only collabs. Every deal through Sanero pays. Products can be part of a deal; they cannot be all of it.
- Charge you anything. Not to join, not to be listed, not to be shortlisted. Any agency asking creators for money is selling something other than brand deals.
- Spam you with mismatched briefs. If the fit is poor you will not hear from us, which is the entire point of matching on audience rather than follower count.
- Take a cut of your rate quietly. Our fee is on the brand side and the brand sees your rate in full.
What makes a profile get matched
Not follower count, or at least not primarily. What the engine weighs most heavily is whether your audience overlaps with the brand's buyer — age, city, language, interests — and whether your engagement looks real.
A creator with 12,000 genuinely engaged followers in one niche gets matched more often than one with 200,000 scattered ones. That is not us being generous to smaller creators; it is what performs, and it is why we built matching this way. The reasoning is set out on the micro influencer marketing page.
The practical implication: fill your profile in honestly and completely. Vague niches and inflated numbers make you harder to match, not easier.
Before you join, worth reading
If you have never worked with a brand, how to get brand deals covers what brands actually look for and what to fix first. What to charge explains how rates are built so you can price without guessing.
Media kits covers what brands actually read, and if you would rather make content than build an audience, becoming a UGC creator is a route that needs no followers at all.
(01) — The essentials
What matters most.
The parts worth getting right before anything else.
Rates negotiated up
Our fee comes from the brand, so there is no reason for us to push your number down.
Contracts before cameras
Deliverables, usage rights, term and payment terms in writing before you shoot.
Repeat work
Perform well and the engine surfaces you first for that brand's next campaign.
(02) — FAQ
For creators, answered.
What does it cost a creator to join Sanero?
Nothing, ever — not to join, not to be listed, not to be shortlisted. Our fee comes from the brand side. Treat any agency that asks creators for money as selling something other than brand deals.
How many followers do I need?
For influencer campaigns we work with creators from roughly five thousand followers upward, but the honest answer is that fit matters far more than size — a creator with twelve thousand genuinely engaged followers in a clear niche gets matched more often than one with two hundred thousand scattered ones. For UGC work, where you produce content for the brand to use rather than posting it yourself, there is no follower requirement at all.
How often will I actually hear from you?
It depends entirely on how well your niche matches incoming briefs, and we would rather be straight about that than promise volume. A creator in a heavily demanded category with a well-filled profile may hear from us regularly; a creator in a narrow niche may wait. What we will not do is send you mismatched briefs to look busy.
Do I have to be exclusive to Sanero?
No. You are free to work with brands directly or through other agencies at the same time. The only exclusivity that ever applies is campaign-specific — a brand may ask that you not promote a direct competitor for a defined window, and if so that is written into the contract with a term attached and priced accordingly.
When do I get paid?
Payment terms are agreed before you shoot and written into the contract — commonly a split with a portion in advance and the balance on delivery. We chase brands on your behalf. Terms that leave you unpaid until some vague future date are exactly the kind of thing we push back on before you sign, not after.
(03) — More for creators
Keep reading.
(04) — Contact
Ready when
you are.
Free to join, no follower minimum for UGC work, and every deal through us pays.