Reels & short-form
The default for reach in India. Hook-first scripts, creator-native delivery, built to be watched to the end rather than scrolled past.
Influencer marketing agency built on AI matching.
Most agencies pitch you the creators they already know. Sanero Media ranks an entire network of vetted Indian creators against your specific brief — niche, audience, engagement quality, budget — and hands you a shortlist in 48 hours. Then we run the campaign end to end.
What you get from an influencer marketing agency
Creator marketing looks cheap until you count the hours. Finding creators who fit, checking whether their followers are real, agreeing a fair rate, getting usage rights in writing, briefing, chasing edits, collecting the numbers — that is a full-time job for one person per campaign. An influencer marketing agency exists to absorb that work and to bring judgement to the part that matters most: which creators are actually worth paying.
Sanero handles all of it, but we start from a different place than a traditional agency. Instead of a rolodex, we start from data.
How our AI creator matching works
Every creator in the Sanero network is profiled in depth — niche and sub-niche, audience age, city and language split, engagement quality, content style, past brand work and rates. That profile is converted into an embedding: a numeric fingerprint of who the creator is and who actually listens to them.
Your campaign brief is embedded the same way. Semantic similarity then ranks the whole network against it in seconds. Business filters — budget, city, platform, timelines — cut that ranking down, and a human strategist reviews the result before you see it. You get creators with fit scores, audience data, authenticity checks and transparent rates attached.
The point is not speed for its own sake. It is that follower count does not predict conversion and audience overlap does — and overlap is a signal no spreadsheet of handles can hold. Read more on the Sanero Match Engine.
What we handle in a campaign
- Creator discovery and shortlisting — AI-ranked matches against your brief, reviewed by a strategist.
- Vetting and fraud checks — audience authenticity, engagement patterns, comment quality, brand safety.
- Negotiation and contracts — fair rates, clear deliverables, usage rights in writing before anything is shot.
- Campaign management — briefs, scripts, timelines, approvals and deliverable chasing.
- Content and UGC — ad-ready assets you can license for paid channels. See UGC content creation.
- Reporting — reach, engagement, clicks and conversions in plain numbers, and the engine learns from every campaign.
Why micro creators beat celebrity posts
A ₹40,000 budget spread across three tightly-matched micro creators routinely outperforms one mismatched celebrity post. Their audiences are smaller but far more concentrated, the content reads as a recommendation instead of an advertisement, and the cost per genuinely interested viewer is a fraction of what a mega creator charges.
For most Indian D2C brands, local businesses and app launches, that is where the return lives, and the portfolio approach is covered in depth under micro influencer marketing. The hard part has always been finding those three creators out of thousands — which is exactly the problem the matching engine solves.
Influencer marketing across India
We run campaigns nationally and match on city and language, not just niche. That matters more in India than almost anywhere: a Hinglish reel from a Mumbai fitness creator and a Tamil review from a Chennai tech creator are different products, aimed at different buyers. Our network spans fashion, food and beverage, beauty, fitness, tech, travel, D2C, finance, gaming, home and decor, parenting and local business.
Pricing and transparency
Creator budgets are quoted separately from our fee and shown to you in full — you see every rate we negotiate, and our margin is never buried inside inflated creator costs. Engagement models run from a single campaign to an always-on monthly retainer; the pricing section lays out what each tier includes.
For creators, joining costs nothing — our fee comes from the brand side. Join the creator network.
(01) — Campaign formats
Formats we run.
Chosen around your funnel — awareness, consideration or conversion — not around what is easiest to sell you.
Product seeding
Product in the hands of many matched creators at once. Cheap per creator, excellent for launches, and it fills your feed with organic proof.
Ambassador programs
Long-term retainers with creators who already perform for you. Repetition builds trust far faster than a single one-off post ever does.
UGC for paid ads
Ad-ready content licensed for your paid channels — no posting required from the creator. Details on the UGC page.
Seeding to sales
Affiliate codes and trackable links so the campaign reports revenue, not just reach — and so top performers are obvious next round.
Always-on pipeline
Two to four campaigns a month with a rolling creator bench, so you are never restarting discovery from zero.
(02) — FAQ
Influencer marketing, answered.
What does an influencer marketing agency actually do?
It runs the parts of a creator campaign a brand team rarely has time for: finding creators whose audience matches the product, checking that the audience is real, negotiating rates and usage rights, writing briefs, chasing deliverables and approvals, and reporting on what the spend returned. Sanero does all of that, with the discovery step handled by an AI matching engine instead of a contact list.
How much does influencer marketing cost in India?
Creator fees vary enormously — a nano creator may charge a few thousand rupees per reel, a mid-tier creator with a strong niche audience considerably more. Most of our brand campaigns start well under a lakh, because micro and mid-tier creators give the best return for Indian D2C and local brands. Our agency fee is quoted separately and creator rates are shown to you in full, so you always see what the creator is actually paid.
How long does it take to get a creator shortlist?
48 hours from a completed brief. The matching engine ranks the network in seconds; the rest of the time is a human strategist sanity-checking fit, availability and rates before the shortlist reaches you.
How do you check for fake followers?
Every creator is audited before they enter the network — audience authenticity, engagement patterns relative to follower count, comment quality and brand safety. Bought followers and engagement pods are the single biggest source of wasted influencer budget in India, and creators who show those signals do not get listed.
Do you work with micro influencers or only large creators?
Both, but micro and mid-tier creators are our sweet spot. Audience overlap predicts conversion far better than follower count does — a budget split across three tightly-matched micro creators routinely outperforms one mismatched celebrity post.
(03) — By market
Influencer marketing, city by city.
Language, seasonality, category depth and creator rates differ sharply between Indian markets. Each page sets out what that means for a budget.
(04) — Also from Sanero
Related services.
(05) — Contact
Ready when
you are.
Brand or creator — send a brief and the matching starts today. First shortlist is on us.