Media kits — one page, honest numbers.

Who is reading it, and how fast

Want the kit, not the theory? The free media kit generator builds a one-page kit from your numbers in two minutes and prints it to PDF. The rest of this page is what to put in it and why.

Your media kit is usually opened by someone comparing you against ten other creators for the same brief, with the brand waiting on a shortlist. They are skimming for three things: who watches you, whether the numbers look real, and what working with you costs.

Anything that does not help answer those three questions is making the document worse, not better. That includes your logo, your design flourishes, your life story and your mood board. Save those for the pitch; the kit needs to survive a forty-second skim.

What goes in, in order

Who you are, in one line. Niche, city, languages. "Fitness and nutrition, Mumbai, Hindi and English" tells a brand more than a paragraph of personality.

Audience data. Age split, gender split, top cities, top countries. This is the section brands read most carefully and the one most creators skip. Screenshot it directly from your platform analytics — brands trust screenshots more than typed numbers, for obvious reasons.

Honest performance averages. Average views, average likes and comments, engagement rate, across your last ten to fifteen posts. Not your best post. Anyone experienced can tell when a number is a peak rather than an average, and it damages your credibility on everything else in the document.

Three examples of past brand work, with what the campaign was and how it performed. If you have none yet, use your three strongest organic posts and say so.

What you offer and how to reach you. Deliverable formats you produce, and an email that you actually check.

The rate question

Whether to put rates in a media kit is a genuine judgement call. Including them filters out brands who were never going to pay, which saves everyone time. Leaving them out preserves flexibility to price against scope — which matters, because the same deliverable is worth very different amounts depending on usage rights and exclusivity.

Our suggestion: include a starting-from figure, not a fixed card. "Reels from ₹—, final quote depends on usage rights and exclusivity" signals that you are professional, filters the time-wasters, and leaves the actual pricing conversation properly open. The reasoning behind that is on what to charge.

The mistakes that get you skipped

• Peak numbers presented as averages. The fastest way to lose credibility with anyone experienced.
• No audience demographics. The single most important section, and the most commonly missing one.
• Five pages of design. If it takes a minute to find your engagement rate, you have already lost the shortlist.
• A stale kit. Numbers from eight months ago read as either careless or deliberately misleading.
• An unmonitored email. More deals die here than anywhere else in this process.

Keep it current, and keep it boring

Update every quarter, or immediately after anything that materially changes your numbers. A kit that says 40,000 followers when you have 70,000 undersells you; one that says 70,000 when you have 40,000 ends the relationship the moment anybody checks.

A plain, well-organised, honest one-pager beats a beautiful one that hides the numbers. The people reading it do this all day and they are grateful for documents that respect their time.

You may not need one at all

If you are working through a matched network, your profile does the media kit's job — and does it better, because it is structured data that can be searched rather than a PDF somebody has to open.

When you join our network you fill in the same information once, and it gets matched against every relevant brief afterwards. A media kit remains worth having for direct brand conversations, but it stops being the thing standing between you and deal flow.